Introduction: With the huge amount of content that is being created every minute all over the web, it’s tough to stand out. That’s one of the reasons we have created MyBlogU where you can get help creating content that really stands out and helps you in the long-run: Builds your community and positions you as the authority.
Tired of your content being passed over when over blogs are pulling in the traffic? Unsure of what you’re doing wrong? No, this isn’t a sales pitch post. It is just a message from someone who has been there: I totally get it.
I’ve been blogging for years, and the popularity of posts is just so hit and miss. The best written content is often ignored for work you rushed and were embarrassed to publish. There is just no accounting for what catches the eye of the average reader sometimes.
While you can’t control what becomes viral, you can at least do some things to help your content stand out. The good news is that every piece of advice on this list is very easy to integrate into your future work.
Table of Contents:
Blog About Your Passion
Anyone who has started a post intending it to be a short commentary on a personal interest, only to have it turn into a 3,000-word, three part series, knows all about blogging passionately. Pick a topic that you are really into, and that you know a lot about. Even if it isn’t directly related to your niche, you can probably find a way to apply the concept to something that is.
Include Some Unexpected Content
You are pretty much guaranteed endless stock photo supplies on any topic you could possibly want. That doesn’t mean you should take advantage of them. Use something a little less cliché or direct. Find a funny pun and use a photo to represent it. Add in an obscure video that only some people might get the reference to. Share out the content of lesser known makers out there that you would love to help promote. Just don’t be boring in your visual choices, whatever they are.
Pro tip: Read this article on how embedded content helps your content marketing strategy
Inject Your Personality In Full Force
The best posts are the ones that carry the tone of their writer. If you are making a dry technical article, this won’t work. But for even more casual tutorials, pushing your personality through your words is a great way to make it all sound more interesting. When your content is interesting, more people read through to the end. They also share it, so more people read.
Don’t Follow The Group
Have you ever noticed how every list on a certain topic uses the same examples to prove their point, or the same items as ‘the best’? Sure, that is often because what they have listed are the best. But you can feel free to get as biased as you need to in order to keep things from looking repetitive. Try throwing some things on there that may not be the best in the traditional sense, but have specific features that make them notable to you. It is your collection, no one elses, so you can follow by your own criteria. Even if it goes against popular opinion.
Get a Bit Informal
You are putting content on a blog, not writing up an expense report. Lose that stuffy and formal tone, and instead go with something more on the casual side. This is right up there with injecting your personality. Think of it as having a conversation with the internet. It might not be Oscar-worthy dialog, but it connects you to the reader and makes your content more approachable. It also shows that you are writing for the readers themselves, and not because you want to boost your Google rankings.
There is no cut and dry way to get your content noticed. All you can do is try to create interesting, informative or shareable works that others want to enjoy and show to others. When you are genuine in your delivery, that becomes much easier than you might have otherwise thought.
There are MANY more things that may help you stand out: Some of them you’ll discover yourself; we’ll help you with the rest. Let’s say, that’s just a beginning of finding your voice online and having it heard!