How to Properly Thank an Influencer #MyBlogU

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Last week week we have shared some good and bad examples of influencer outreach emails and one of the mentioned issues was failure to thank influencers properly which could actually ruin a relationship.

Influencers are no divas and they don’t need to hear back from every person or company they mention in articles or social media updates but a timely “thanks” can bring that relationship further, encourage more mentions and actually result in lots of other great (mutually beneficial) opportunities.

Whether it’s a sponsored mention or an absolutely unexpected one doesn’t really matter: You should always be there to express your gratitude and appreciation which may come in various forms.

Don't deal with those 🙂 RT @iqseo: some influencers are like movie stars.blow their trumpet & you will reap the benefits #myblogu

— Ann Smarty (@seosmarty) March 24, 2016

1. A simple sweet online interaction

The first step is always to publicly thank for the mention: Reply, like, retweet (the more interactions, the better).

Follow all the steps here: What to Do After You Get Featured in an Article: Checklist

Interactions are beneficial to both you and the influencer: You cannot overdo that!

Tip: Turn your promoter’s reviews into visual quotes, then create a separate box within tweetjukebox to promote them over and over again!

@seosmarty If only it were that easy to know who they are in advance 😀 #myblogu

— Andy Drinkwater (@iqseo) March 24, 2016

@iqseo usually you can spot sweet people in advance… but if you come across a diva, forget and move on! 🙂 #myblogu

— Ann Smarty (@seosmarty) March 24, 2016

2. Offer a free (beta) access

A short and sweet personal email thanking an influencer for the mention and inviting them to use your tool for free goes a long way.

Outline some hidden features that blogger may find interesting: Spur their inspiration and curiosity.

Don’t ask for more coverage: That blogger has already mentioned you! Instead, ask for the feedback. Make sure they know their opinion and effort are valued!

3. Feature the influencer in an interview

Inviting an influencer (Who is also your promoter) to do an interview (in any shape or form: This could be a blog q&a, a podcast or a Twitter chat) is a great way to bring that relationship to the next level.

Mind that this effort achieves two very important goals:

• You create a brand asset that is important to an influencer: Once they have a page on your site dedicated to them, they will want to promote it!
• You get another chance to promote that mention again by linking to it from the new interview.

Influencers value anything that will extend their influence from a Slack group to a Blab chat #myblogu

— Phil Turner (@The5Currencies) March 24, 2016

Read about other benefits of doing blog expert interviews here.

#3 Setup a Pinterest board and snapshot them – feature them in a board to be followed. I did this with SEO folk and worked great #myblogu

— Andy Drinkwater (@iqseo) March 24, 2016

4. Include that mention in your blog round-up

That’s what we do with our monthly #myblogu PUSH Thursday: It’s another chance for us to share those valuable mentions with our community as well as link to them from our official blog.

Note that we always tag every blogger in each of our tweets and ask our community to help us by thanking and tagging our promoters too!

Every MyBlogU mention is cherished!

5. Curate mentions to give them more exposure

Curating your featured mentions helps you create offsite brand assets (which help in reputation management) as well as give you an opportunity to promote those mentions again and again.

Best tools to curate your mentions:

• Paper.li
• Scoop.it
• Storify
• RebelMouse

Don’t miss more tips on promoting your promoters!

I bought Curationsoft on a lifetime licence deal – S'good and I can put together posts on multiple sites and topics #myblogu

— Phil Turner (@The5Currencies) March 24, 2016

Finally, if you feel inspired, here are 10 ways to help MyBlogU to grow together!

I also use Slideshare for curation: VERY pretty and engaging! #myblogu pic.twitter.com/P5Behgi1sv

— Ann Smarty (@seosmarty) March 24, 2016